In spite of the high uncertainty of adidas 350 worldwide economic prospect, but owing to the group's high exposure rate and retail businesses' future enlargement in rapidly growing burgeoning markets, marketing businesses' progress will be advantageously influenced.Adidas' enlargement in Chinese market will occupy a considerable potion of native brands' market. Previously, Nike and Adidas declared one after another that they will enlarge the second and third tier markets' store construction and planed to launch out products which are more close to the second and third tier markets' price, therefore their spearhead are directly into domestic sporting brands' main market. The data shows the domestic brands' income in the second adidas 80s and third tier cities accounts for 70% to 80% of their total income. 800x600

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On the sustainable development, sportswear series of the 2012 London Olympic Game leaves a profound impression all the same. One hundred and sixty-five sorts of sustainable materials have been developed by Adidas, which have been provided adidas alphabounce mens for the Olympic Games. Adidas will provide volunteers suits, the Olympic Torch Relay suits, the ninety-six Olympic Village suits and training suits, which all will use sustainable fabrics.

Adidas was equivalently to recollect and reuse 1.5 million bottles during the procedure of manufacturing athletes and volunteers' suits in the Olympic Games.Simon Cartwright who was Adidas's vice president for the Olympic Games business said :"As a responsible global brand, Adidas attaches great importance to the sustainable development". "In every regards, we are concerned about the sustainable development". "The scope changes from [img]https://www.zineforcontroller.com/images/shoes/adidas-821usj.jpg[/] innovation, design, development and purchasing to sales and marketing management".